about us

Welcome to HempElf, your trusted source for high-quality
CBD and alternative health products. Since 2018, our
family-run store has been dedicated to offering premium
products at affordable prices across the UK and Europe. Born
out of a passion for natural wellness, our father-and-son
team has been at the forefront of the CBD industry, ensuring
that every product meets our rigorous quality standards.

our commitment to quality

From the beginning, we've collaborated with top growers, extractors, and labs to bring you the very best in CBD. Our deep-rooted commitment to quality means that every product you find at HempElf is carefully lab-tested to guarantee it's safe, controlled, and fully legal. Being pioneers in this ever-evolving industry, we pride ourselves on introducing our customers to the latest developments and formulations first.

But our mission extends beyond just providing safe and reliable CBD products. We believe in empowering our customers with the knowledge they need to navigate their wellness journey. That's why our articles are written by industry experts and backed by published medical journals. We strive to highlight new discoveries, debunk myths, and keep you informed every step of the way.

But our mission extends beyond just providing safe and reliable CBD products. We believe in empowering our customers with the knowledge they need to navigate their wellness journey. That's why our articles are written by industry experts and backed by published medical journals. We strive to highlight new discoveries, debunk myths, and keep you informed every step of the way.

At HempElf, you can have peace of mind knowing that quality, safety, and customer care are at the heart of everything we do. Join us on this journey to a healthier, more balanced lifestyle.

Our Editorial Team

Jack Woodhouse

Lead Editor

Jack is a prominent figure in the cannabis And health and wellness industries having founded one of the first UK based publications dedicated to Cannabis – www.highandpolite.co.uk. Operating the longest running Cannabis focus publications has earned Jack a strong following and his readers and followers have come to respect both his knowledge, opinion and personal taste.

Jack is also involved with cognitive mushrooms and has launched the Mushies brand. Jack is the editor on the HempElf Blog and will bring with him the same standards and work ethics that have made High & Polite popular in UK.

Ruby Deevoy

writer

Ruby Deevoy is one of the longest established CBD/cannabis journalist who has been nominated for a Bezinga award for her work in the industry.

She is a CBD consultant, Glamour Wellness Awards CBD expert and the UK’s first and only CBD columnist (Top Sante magazine). She has appeared in numerous webinars and podcasts as well as speaking at events in person.

Her work can be found in publications such as New Scientist, The Independent, The Times, The Telegraph, The Mirror, Stylist, Natural Health, and many more.

May Woods

writer

May is an NCTJ qualified journalist and editor with over 7 years experience in investigative feature writing, news reporting, communications, and content strategy.

Previously the editor-in-chief at Green Queen Magazine, May's experience spans from cannabis and CBD reporting to covering health, wellness, environment, blockchain, and culture for a variety of publications.

May currently splits her time between editing articles in the tech sphere to ghostwriting and building content strategies for C-suite leadership across medical cannabis, health and wellness.